The One Thing Funeral Home Owners Who Grow Fast Have in Common

October 22, 20253 min read

You run a funeral home. You're an entrepreneur. But here's something worth thinking about: when was the last time you had a real conversation with another funeral home owner?

Not a quick hello at a conference. A real conversation about the challenges you're facing and how you're thinking about growing your business.

There's a pattern among business owners that's impossible to ignore once you see it.

A Pattern Among Growing Businesses

Owners who grow their businesses fast tend to share one habit: they regularly connect with other business leaders.

Coffee meetings with other funeral home owners. Phone calls to talk through challenges. Conversations where people share what's working and what isn't. A day out playing golf with other leaders.

Owners who stay flat or struggle? They tend to work in isolation, figuring everything out alone.

What Your Team Can't Give You

Your team is valuable. But they can't help you figure out big leadership challenges. They're looking to you for answers.

Your neighbour supports you. But they're not running a funeral home every day. They don't understand the specific pressures of your business.

Other funeral home owners who are building businesses? They get it immediately. They've faced the same situations. They know what works and what doesn't.

What Happens When Owners Connect Regularly

Funeral home owners who talk regularly with other leaders get specific advantages:

They learn faster. Another owner can tell them exactly what happened when they tried a new marketing strategy. They skip months of trial and error.

They see opportunities they're missing. When someone shares how they doubled their pre-need sales, suddenly that becomes possible instead of impossible.

They get called out on blind spots. Other owners spot the things you can't see about your own business. The pricing strategy that's leaving money on the table. The marketing opportunity sitting right in front of you. The operational issue you've gotten used to but shouldn't accept.

Problems get solved quickly. That challenge they've been wrestling with for weeks? Someone they know already solved it. A 10-minute conversation saves months.

Decisions get easier. When they're thinking about hiring an agency or investing in new technology, they can talk to owners who've already done it. Real insights from people with nothing to sell.

Their thinking expands. You become like the people you spend time with. Talk regularly with owners who think big, and your own thinking starts to match.

Napoleon Hill studied America's most successful people for 20 years and discovered a powerful principle he called the "mastermind"—when people work together in harmony toward common goals, they achieve more than working alone. The most successful people he studied weren't figuring things out by themselves.

The Other Side

Funeral home owners who work in isolation face different challenges:

Problems that might have quick solutions can take months to figure out. Mistakes that someone else already made and learned from get repeated. Patterns that need changing stay invisible because there's no outside perspective.

The Pattern Is Clear

Regular connection with other funeral home owners doesn't require money or complicated systems. Just intentional time with people who understand what you're dealing with.

The owners who do this consistently tend to grow faster. The ones who don't tend to struggle more.

Worth thinking about: when was the last time you had a real conversation with another funeral home owner about your recent challenges and wins?

Partnerships Director at Dignified Inbound, where I identify funeral homes that align with our mission and equip them with cutting-edge growth strategies to thrive in today's market.

Sam Gareth

Partnerships Director at Dignified Inbound, where I identify funeral homes that align with our mission and equip them with cutting-edge growth strategies to thrive in today's market.

Back to Blog

Ready for the digital shift?

Make it easy for at-need families to connect and do business with your funeral home online

Click "learn more" to find out how

Discover other Blog Articles

Your Phone Lies: Why Your Funeral Home Isn't Really at the Top of Google

Think you're ranking #1 on Google? Your phone is lying. Discover why families see different results and how to check where you really rank.

funeral home google rankingfuneral home seogoogle business profile funeral homefuneral home digital marketingfuneral home online marketinglocal seo for funeral homesfuneral home google mapsfuneral home marketing

What Are Brand Ads for Funeral Homes? (And Why You Need Them)

When families search your funeral home name, competitors can steal them. Learn how brand ads protect your business and convert more calls.

funeral home Google adsGoogle ads for funeral homesfuneral home marketingdigital marketing for funeral homeshow to get more calls for funeral home

Are Google Ads Worth It for Funeral Homes? The Real ROI Numbers

Wondering if Google Ads work for funeral homes? We compare real ROI numbers, costs vs traditional investments, and show what affects your returns.

Google Ads for funeral homesfuneral home Google Adsdigital marketing for funeral homesfuneral home marketingcremation advertisingfuneral home ppc management

Our Philosophy: What Dignified Inbound Stands For

Dignified Inbound exists to remove barriers between grieving families and the compassionate care they need. Here's what we stand for—and why it matters.

ethical funeral marketingDignified Inbound missionfrictionless funeral planningethical cremation advertising